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  • Digital marketing

    Digital marketing

    • Digital marketing is more effective than Traditional Marketing
    • Brands are increasingly diverting funds from TV to Digital
    • Digital is the future
    • How true are these statements? What all comprises of Digital Marketing? Will Digital Marketing ultimately replace traditional marketing in Future?
    1The Ever-Changing Media Landscape
    Fundamentals of Media Industry
    Evolution of Media Landscape Choosing the right Medium
    Topics To be Covered:
    Current Media Industry
    Landscape
    How it all started: News Papers, Radio, TV & now Digital Marketer’s_ _Job: Demand Generation, what role different mediums play
    Making Strategic
    Choices Importance of Experimentation
    2Zooming into Digital
    Approaching a Digital Campaign  
    Different Mediums Available for Different Type of Objectives
    Topics To be Covered:
    Upper Funnel
    Lower Funnel – _E-commerce
    Intro To: YouTube Advertising
    Google SEM
    Facebook & Instagram
    3YouTube the next TV? (Part 1)
    YouTube Advertisement
    Different Mediums Available for Different
    Type of Objectives
    YouTube Advertising:
    Deciding Campaign Object
    Setting Audience
    YouTube Properties and Budgets
    Brand Lift Studies – _An Introduction
    Content Design for YouTube
    4YouTube the next TV? (Part 2 Demo)
    Designing Branding Campaigns
    How to create YouTube ads
    How to run Brand Lift Studies to measure your branding campaigns
    5The Google Empire (Part 1)
    Google Search
    Google App Campaigns
    Topics To be Covered:
    Is search Dead?
    Setting up Search Campaigns
    Measuring Campaign Success
    6The Google Empire (Part 2 Demo)
    How to create Google Search campaign
    How to Create App Campaigns conversion campaigns.
    7The Social Dilemma (Part 1)
    Basics of FB Advertising
    Content Best practices
    Basics of Instagram Advertising
    Topics To be Covered:
    FB & Instagram Advertising:
    Deciding Campaign Objective
    Setting Audience
    Facebook Properties and Budgets
    Content Design for Facebook & Instagram
    Measuring Campaign Success
    How Small Business can benefit from FB
    8The Social Dilemma (Part 2 Demo)
    Basics of FB Advertising
    Content Best practices
    Basics of Instagram Advertising
    9Creative Excellence
    Best practices for Static and Video ads
    Importance of Branding in ads
    Topics To be Covered:
    Fundamentals of Creative Excellence
    A/B testing – reiterations
    Why Branding is so important?
    Measuring Ad success
    10The Not So Dead, The Not So Sure & The Upcoming
    Role of Platforms Like Twitter & LinkedIn
    What’s up with_ _WhatsApp, Publishers & TIKTOK
    Topics To be Covered:
    Tools for Twitter & LinkedIn marketing
    Publisher Platforms: SAAVN & Likes of it
    Platforms of Future: WhatsApp & Tiktok
    11Business Case Studies
    How to tackle business problems
    Relevant campaign per company problem
    In dept discussion on company objectives  
    12Curtain Call
    Revise Key Points
    Understand How to Navigate in an everchanging Digital World
    Topics To be Covered:
    Campaign Objectives and Mediums to Choose
    Create the Right Content for Right Medium
    Visual Story Telling is Must
    Keep Alive the Spirit of Experimentation  

  • Learn PHP & MySQL

    Learn PHP & MySQL

    PHP is the most popular server-side language used to build dynamic websites, and it is a very extensive language. Learn PHP & MySQL web development from understanding PHP functions and create your very own applications & projects using PHP & MySQL. The stateless web (HTML, CSS and JavaScript) can only do so much without a dynamic language such as PHP to add the ability to interact with the web server. Students will learn how to make pages dynamic based upon user interaction, interact with HTML forms and store and retrieve information from local data sources which include a database. During the course, students will walk through the development of a complete content management system Web application. They will receive clear, step-by-step, instructions demonstrating how to create a complete Web site capable of dynamically displaying data from a MySQL


    Pre-Requisite

    There is no previous knowledge required for this course.

    Course Contents

    1Introduction
    Introduction to Web, Web applications
    Introduction to Database and its types
    Introduction languages, scripting languages
    2Purpose of PHP MySQL
    Why use PHP and MySQL?
    The PHP programming environment
    Overview of SQL
    3Setting up the Environment
    Decisions about a testing environment WAMP/MAMP/XAMPP
    Installing Apache, PHP and MySQL on your computer
    Testing on a remote Server
    Deciding on Development tools
    Using PHP MyAdmin
    4Overview of PHP
    Setting up a PHP page
    The phpinfo() function
    Learning basic syntax
    Echoing HTML output to the browser
    The importance of comments
    Using single and double quotes/ Comments
    5Variables in PHP
    Using loose typed variables
    Assigning variables
    Overview of numeric, string and other types
    Assigning a variable to itself
    6Global Variables & Data Types
    Global Variables in PHP
    Data Types in PHP.
    Types casting
    7Super Global Variables in Php
    $GLOBLAS
    $SERVER
    $_POST
    $_GET
    $_POST
    8Php Operators
    Arithmetic operators Logical operators
    Comparisons
    Operator precedence
    9Numbers in PHP
    Making calculations
    Using built-in numeric functions
    Incrementing and decrementing
    10Introduction to Strings and its function
    Concatenating strings
    Trimming strings
    Removing slashes and other harmful characters
    String functions
    11Introduction to Arrays and multidimensional Arrays
    Numerically Indexed Array
    Associative Arrays Sorting Arrays
    Recording Arrays
    12Control structures in PHP
    The If statement
    FOR loops
    While loops
    The Switch
    13Transferring information between PHP pages
    GET and POST
    Different form field types
    Self-referencing forms
    Form handlers
    14Database fundamentals/Databases with Php
    Structuring a database
    Using tables
    Table relationships
    Common data types
    15Creating a database
    Using PHP my Admin
    Adding a table
    Populating a table with types and data
    Browsing a table
    16Getting PHP to connect to MySQL
    Using the MySQL connect () function
    Using the mysql select_db () function
    Testing a connection
    Writing a sample error trap
    17Querying MySQL using PHP/ Retrieving from database
    Writing SQL queries
    Using Select, Insert, Update and Delete
    Querying MySQL and returning results
    Interpreting the returned array
    18Introduction to Cookies & Sessions in PHP
    Differences
    How sessions are more secure than cookie
    Session needs extra spaces , unlike cookie
    Session start ()
    Creating cookies
    19Project/ Building a Web Application
    Creating pages to:
    Add entries
    Modify entries
    List entries
    Filter entries

  • Hacking course

    This is an advanced course for learning about information and network security. Individuals who are willing to pursue a career in the domain of security should attend this course. The course provides practical and hands-on experience for learning advanced ethical hacking.


    Pre-Requisite

    Previous knowledge of contents covered in our Hacking course.


    Course Contents

    1. Ethical Hacking
    2. Scanning Networks
    3. Enumeration
    4. System Hacking
    5. Sniffing
    6. Hacking Web Server
    7. Hacking Web Application
    8. Hacking Mobile Platform
    9. Social Engineering

  • Graphic Designing

    This course will provide foundational skills that are common in all areas of graphic design practice. Students can apply this core set of graphic design skills to their own projects, or to more deeply investigate a specialized area of graphic design.

    The students will learn to work on Adobe Creative Suite programs including Adobe Illustrator & Adobe Photoshop.

    At the end of this course, students will have learned how to explore and investigate visual representation through a range of image-making techniques; understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of design and composition.

    Pre-Requisite

    There is no previous knowledge required for this course.

    Course Contents

    ModuleDateTopics Covered
         1.Basic Image Editing–Adobe Photoshop   Week 1Introduction to Photoshop:·       Interface, Menus, Working with Layers, Image & Canvas Size, Basic options for opening & saving files in different formats.·       Basic ToolsMove, Paint Bucket, Brush, Type, Shapes etc.·       Making selectionsMarquee, Lasso, Quick Selection etc.
      Week 2·       Layer StylesBevel emboss, stroke, glows, overlays, shadows, etc.·       Adjustments (Image & Layer)Brightness/Contrast, Levels, Curves, Exposure, Vibrance, Hue/Saturation, Color Balance, Photo Filter·       Parameters of Design
     Week 3a·       Blending Modes·       Layer Masking·       Clipping Mask
      2.Creating & Editing Basic Vector Graphics–Adobe Illustrator Week 3bIntroduction to Illustrator:·       Interface, Menus, Toolbar, Shapes, Fill & Stroke, Selection & Direct Selection, Ruler & Smart Guides·       Imaging Basics (Raster vs. Vector)
      Week 4·       Basic ToolsSelection & Direct Selection, Object, Type, etc.·       Drawing VectorsPen Tool·       Elements & Principles of Design
     Week 5·       Creating Artwork with shapes·       Basic Vector Illustration·       Logo Designing
     PROJECT Week 6·       Brand Identity·       Using Mock-ups·      
  • Microsoft Office

    Microsoft Office

    People working in any kind of office or running their own companies today are required to have at least basic knowledge of Microsoft Office. Microsoft Office helps you smoothen management of your professional documentation and tasks. Our Microsoft Office course covers the three most important and necessary tools from the suite; Microsoft Word, Microsoft PowerPoint and Microsoft Excel.


    Pre-Requisite

    There is no previous knowledge required for this course.


    Course Contents

    1. Basic Usage of Microsoft Office
    2. Microsoft Word for creating documents
    3. Microsoft PowerPoint for creating presentations
    4. Microsoft Excel for creating spreadsheets