- Digital marketing is more effective than Traditional Marketing
- Brands are increasingly diverting funds from TV to Digital
- Digital is the future
- How true are these statements? What all comprises of Digital Marketing? Will Digital Marketing ultimately replace traditional marketing in Future?
| 1 | The Ever-Changing Media Landscape Fundamentals of Media Industry Evolution of Media Landscape Choosing the right Medium Topics To be Covered: Current Media Industry Landscape How it all started: News Papers, Radio, TV & now Digital Marketer’s_ _Job: Demand Generation, what role different mediums play Making Strategic Choices Importance of Experimentation |
| 2 | Zooming into Digital Approaching a Digital Campaign Different Mediums Available for Different Type of Objectives Topics To be Covered: Upper Funnel Lower Funnel – _E-commerce Intro To: YouTube Advertising Google SEM Facebook & Instagram |
| 3 | YouTube the next TV? (Part 1) YouTube Advertisement Different Mediums Available for Different Type of Objectives YouTube Advertising: Deciding Campaign Object Setting Audience YouTube Properties and Budgets Brand Lift Studies – _An Introduction Content Design for YouTube |
| 4 | YouTube the next TV? (Part 2 Demo) Designing Branding Campaigns How to create YouTube ads How to run Brand Lift Studies to measure your branding campaigns |
| 5 | The Google Empire (Part 1) Google Search Google App Campaigns Topics To be Covered: Is search Dead? Setting up Search Campaigns Measuring Campaign Success |
| 6 | The Google Empire (Part 2 Demo) How to create Google Search campaign How to Create App Campaigns conversion campaigns. |
| 7 | The Social Dilemma (Part 1) Basics of FB Advertising Content Best practices Basics of Instagram Advertising Topics To be Covered: FB & Instagram Advertising: Deciding Campaign Objective Setting Audience Facebook Properties and Budgets Content Design for Facebook & Instagram Measuring Campaign Success How Small Business can benefit from FB |
| 8 | The Social Dilemma (Part 2 Demo) Basics of FB Advertising Content Best practices Basics of Instagram Advertising |
| 9 | Creative Excellence Best practices for Static and Video ads Importance of Branding in ads Topics To be Covered: Fundamentals of Creative Excellence A/B testing – reiterations Why Branding is so important? Measuring Ad success |
| 10 | The Not So Dead, The Not So Sure & The Upcoming Role of Platforms Like Twitter & LinkedIn What’s up with_ _WhatsApp, Publishers & TIKTOK Topics To be Covered: Tools for Twitter & LinkedIn marketing Publisher Platforms: SAAVN & Likes of it Platforms of Future: WhatsApp & Tiktok |
| 11 | Business Case Studies How to tackle business problems Relevant campaign per company problem In dept discussion on company objectives |
| 12 | Curtain Call Revise Key Points Understand How to Navigate in an everchanging Digital World Topics To be Covered: Campaign Objectives and Mediums to Choose Create the Right Content for Right Medium Visual Story Telling is Must Keep Alive the Spirit of Experimentation |